LifeTrace

About us

We want to make sustainability analysis accessible to everyone

We make sustainability analyses simple, useful, and actionable for every company — with intuitive tools and data-driven insight that help you understand and reduce environmental impact without unnecessary complexity.

Our mission

Sustainability as a natural part of your strategy

Too many teams still rely on spreadsheets and one-off consultant projects to document product impact. We built LifeTrace so manufacturers can move faster — structuring materials, calculating lifecycle impact, and publishing digital product passports in one connected workflow.

Our goal is straightforward: make sustainability a practical part of how you design, produce, and communicate about products — not a separate reporting exercise you panic about once a year.

An uncomplicated green choice

Sustainability doesn't have to be complicated. Whether you want to reduce CO₂, optimise your supply chain, or create more transparency, we help you act on clear product data — and integrate sustainability into your business without the overhead.

Collaboration

Lifting together

Sustainability is a collective effort — across industries, companies, and society. At LifeTrace we believe the best outcomes happen when data, technology, and people work together toward a more responsible future.

By making environmental analysis accessible and action-oriented, we help teams make informed choices that benefit both the business and the planet. That means partnering closely with manufacturers, staying close to EU regulation, and building tools that meet you where your product data actually lives today.

The team

The people behind LifeTrace

A dedicated team of specialists with a shared passion for sustainability and technology.

Morten Sommer

Director

Morten Sommer

Visionary leader with a passion for sustainability and technology. Drives LifeTrace forward with a focus on innovation and accessible solutions.

Asbjørn Lund

Developer

Asbjørn Lund

Technical problem solver who gets things done. From code to creative solutions — he shows up wherever the product needs him.

Aksel Birkø

Developer

Aksel Birkø

Architect of the code — making sure our platform is fast, stable, and easy to use. Passionate about building intelligent tools that make sustainability simpler.

Oliver Buxbom

Sales

Oliver Buxbom

Your first point of contact for demos, partnerships, and getting started with LifeTrace. Helps teams turn early conversations into clear next steps.

Let's talk

Questions, guidance, or a demo?

Whether you have a general question or a specific product in mind, we're happy to help you find the right starting point.